Online dating competitors
The pullback in consumer spending hasn't slowed down the industry at all: if anything it seems to have made Americans more eager to settle down.
The two major players are Match.com, which is owned by Barry Diller's IAC/Interactive Corp and e Harmony, which is privately held.
All these premium services face competition from free sites like Plentyoffish.com, which is ad supported sites. Forty one percent of online daters say they also use sites like Facebook to find dates.There’s a lot to be learned here, so let’s take a look at the 7 most important marketing lessons you can learn from online dating (we’ll assume here that you’re looking for an actual business relationship with your customers, not just a one night stand…). It’s shallow, but it’s the very first thing people judge you by when they’re clicking through profiles on dating sites.It’s also the first thing that potential customers will notice about your business when they’re looking at the sites of you and your competitors, deciding who to go with.You’ll find people looking for everything from a serious monogamous relationship to someone looking for a third wheel in their polyamorous relationship.Most people out what they want…and then completely ignore looking at what the other person says they want.